Hi, I'm Florence!
I help digital teams deliver better products, and enjoy the process.
Freelance Digital Producer & Project Manager.
Certified Scrum Product Owner & ScrumMaster. Certified Usability Analyst. Certified Fitness Trainer 
Based in Berlin, happy to travel.
Sound familiar?
Your product is behind schedule, but nobody can agree on why. Your team is running sprints, the board is full, retros are happening (or not), but delivery feels like pushing uphill?
Maybe you’re working across cultures, time zones, or stakeholder groups who don’t quite speak the same language. Literally or figuratively.
Either way: Those are solvable problems, and solving them doesn’t have to be painful.
I work with teams that need someone to hold the whole picture: Product vision, delivery rhythm, user experience, and the people across all of it. Someone who’s seen enough projects to know when the process is the problem, and when it isn’t. And someone who genuinely likes untangling the tricky bits.
What working with me looks like
Every engagement starts with understanding before action.
I don’t arrive with a favorite, ready-made framework to squeeze your project into. Every engagement starts with understanding what’s going on, and then building from there.
Step 1: Discovery
We talk through your goals, constraints, team dynamics, and where things are getting stuck. I ask the questions that often don't get asked. I might poke into areas that don't usually get questioned because you've "always been doing it this way." Let's just have a good conversation. Or how about a workshop? Sometimes that's the best way to get the ball rolling.
Step 2: Structure
I map the delivery landscape: What needs to happen, in what order, with whom, and by when. I fill the backlog, clarify roles, and shape a workable plan to tackle problems.
Step 3: Delivery
I embed with your team – remote-first, on-site when it matters. I run ceremonies, manage stakeholders, unblock what's stuck, and keep product and process aligned. I also try to make Mondays slightly less dreadful.
Step 4: Handover
When my job is done done, your team is more capable than when I arrived. Everything is documented, the ways of working are understood, and the knowledge lives with your people. Not with me.
How I can help
Embedded Digital Producer & PM
For teams who need senior delivery leadership, asap.
You have a product to ship and no one holding the delivery together. I step in as your Digital Producer or Project Manager (remote-first, with on-site availability when it makes sense). I work across discovery, sprint planning, stakeholder management, and day-to-day delivery until your product is out the door and your team has a process that actually sticks.
Best for: digital product teams, agencies, and scale-ups with 1–3 concurrent workstreams.
UX & Usability Audit
For teams who suspect the product is working against its users.
As a certified Usability Analyst, I review your product against established heuristics and real user behaviour patterns. You get a clear, prioritised report. Not an overwhelming list of everything that could be better, but a ranked set of improvements with the reasoning behind each one.
Best for: products pre-launch, post-launch plateaus, or ahead of a significant redesign.
Cross-Cultural Consulting
The part that tends to surprise people: The Japan angle. Alongside my experience in digital production, I bring a rare skill in understanding Japanese audiences and markets.
With an MA in Japanese Studies and hands-on (life) experience, I bridge European and Japanese working cultures, help teams navigate different communication styles, decision-making processes, stakeholder expectations, and the subtleties of product localization.
If your project touches Japan (even partially) I’d genuinely love to hear about it.
Best for: EU companies with Japanese partners, clients, or market ambitions.
A little bit about my background
Over the years I’ve invested in a deliberately broad toolkit to make sure I can do this work properly. Here’s a selection of what’s behind it:
CSPO
Certified
Product Owner®
CSM
Certified
ScrumMaster®
CUA
Certified
Usability Analyst™
MA
Master of Arts
Japanese Studies
I work under confidentiality agreements with my clients, so I don’t share names or logos. What I can share is…
A sense of the kinds of problems I've helped solve
Case 1: A high-profile content portal for healthcare professionals of a pharmaceutical client had been stalled for over a year: Too political, too complex for anyone to want to own, passed around like a hot potato. I joined a Berlin healthcare communications agency as Product Owner, ran an efficient stakeholder workshop to redefine the product strategy, smoothed over some internal friction, and brought the platform live within four months. UX testing with real healthcare professionals confirmed the approach and the product performed well instantly.
Case 2: A global sportswear brand’s creative innovation hub was venturing into uncharted territory:Â Exploring whether 3D production assets could power entirely new e-commerce experiences on web and app. The technology was experimental, the path unclear, and two internal teams working with the same assets had no shared vision on the How or Why. Over nine months, I introduced agile workflows, streamlined the production pipeline, and built the alignment needed to turn an open question into tangible prototypes, including standard procedures for internal adoption and a clear path into live A/B-testing.
Case 3: Germany’s leading public broadcaster was relaunching its streaming platform across web, TV, tablet and mobile: A high-profile and politically complex project with high stakeholder expectations. I joined a digital transformation agency as Scrum Product Owner to kick off the development phase: translating UX plans and UI designs into actionable delivery, managing internal teams, external partners and client stakeholders across the full scope of the product. At handover, my role was taken over by three people. The platform now serves over 7 million visits per day, with video views up 21% in the year following relaunch.
Let's talk!
Do you have a fully formed brief but no PM to kick things off? Do you feel that something on your project isn’t quite working? Let’s talk about it!
Drop me a line at contact@florence.international – I’m excited to hear what you’re working on!
(To find me on LinkedIn, make sure you’re logged into your account)