Portfolio

By prioritizing user experience, personalization, and design improvements, we aimed to deliver a platform that not only met user expectations but also aligned with the brand’s strategic objectives to drive user engagement and sales, and to enhance competitiveness in the skincare market.

As the agency-side Account & Project Manager, I also took on Product Owner responsibilities like translating user flows and requirements into detailed backlog items in JIRA, and backlog grooming. In doing so, I ensured alignment of project timeline and development priorities, but also wholistic overview at all times in collaborating across tech suppliers, and client stakeholders in IT and Marketing.

I brought unique value by combining expertise in Sitecore CMS and UX with deep knowledge of the client’s business goals. My active involvement in UX/UI brainstorms enabled us to design features that were both technically feasible and impactful for users. My ability to bridge the gap between technical and business teams ensured that all requirements were met efficiently and without delays.

Working in scrum, the agency team faced tight deadlines to swiftly provide new sets of wireframes and designs, while balancing technical constraints with creative ambitions. To address these I streamlined communication between stakeholders, ensuring rapid decision-making and employed agile methods to adapt to changing priorities without impacting delivery timelines.

The relaunch resulted in a +6% increase in organic session duration and a -10% reduction in bounce rate within the first month post-launch. The efficient delivery of new page templates, completed way ahead of schedule, earned client praise and led to a decision to roll out the improvements globally. These outcomes reinforced the client’s trust in our agency team’s ability to deliver high-value, scalable digital solutions.